Tuesday, 12 June 2012
To the BTO. I forgot to mention that midway through the whole Buzzard nonsense I received a phone call from someone fairly senior in the BTO to explain their position on the the issue in relation to both the proposals and the working group. I can't fail to be impressed by any organisation that is a) savvy enough with social media to know what is going on and who is rabble rousing and b) takes the time to pick up the phone to a non-member and explain their stance. For any organisation the size of the BTO good media management and communication is essential and if they can respond as quickly as they did to a non-member on an issue like this they are both on the ball and worthy of praise at a time when so many were hiding their heads in the sand.